Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths: 

Digital marketers are under pressure to prove the impact of campaigns and show how strategies

If your social feeds and inbox look like mine, you can’t avoid the AI hype.

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search

Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How

Look at your marketing stack. That sprawling collection of tools tells a story of ambition,

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update

Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with

Humans are collecting more data than ever. Some figures show that 90% of all the

AI is reshaping marketing, but jumping on every new tool isn’t the path to success.

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help

“I left other people alone.” Some days, the ability to make this claim can be

Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce CEO

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going

DeepSeek, a powerful new open-source AI from China, may have put a pin to the

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025.

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown

Business owners, managers and digital service providers often face a simple yet complex question: “How

As you set your 2025 professional goals, why not add one more—elevating your advertising creative?

Lin-Manuel Miranda, creator and star of “Hamilton” and “In the Heights,” excels in acting, singing

AI is set to transform the way we work, yet its full potential remains untapped.

What can a NASA engineer teach the martech community? Quite a bit, and the most

The popular online video platform TikTok went dark over the weekend, as a law that

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the

When your prospects walk into a sales call with little to no research, they expect

You can now directly connect campaign performance with user behavior, bridging a critical gap between

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard

For the third time in six weeks, M&A activity made a visit to the customer

Social media platforms are portals to deep, meaningful engagement with customers. They are also the

Marketers’ fast adoption of AI is letting them try different strategies and focus more on

Google’s share of the global search engine market fell below 90% for the first time

The new year is the perfect time to sharpen your strategies and set the foundation

Meta’s recent decision to move from fact-checkers to a community notes model akin to X,

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap

AI-driven changes coming to inboxes will put even more pressure on your email subject lines.

Setting proper expectations is an important part of any technology deployment. Customer data platforms (CDPs)

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with

This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is

It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving is

Amazon’s new Retail Ad Service is bringing retail media networks available to everyone. The service

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six

In the new year, customer experience will remain a high priority for marketers. The aim

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers,

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to

Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate

Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to

“Advertisers are looking for more of a full-funnel approach, from end to end, working with

Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many

“The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce CEO

Using language to deceive, aka lying, was a uniquely human activity. I say “was” because

It’s common for companies to invest in a new technology and then, a year later,

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic

Consumers aren’t just using their phones to research products they see on TV, they’re using

Apple released iOS 18 publicly this year, and it includes significant changes to Apple Mail.

With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing

TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters.

The uncertain economic landscape presents a challenge to marketing leaders: how to invest in technology

About 65% of the world’s population uses text messaging, so it’s no wonder SMS marketing

We are days away from closing the books on 2024 (thank goodness). How did your

The level of your AI adoption may have something to do with your salary and

What if all teams were truly working toward the same goal? Often, it feels like

It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent

The latest round in the battle between WordPress owner Automattic and WP Engine was won

Google Ads users are seeing a new “Video” option in the Assets section. Clicking the

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence.

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency.

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and

Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents

Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move

Martech practitioners operate at the intersection of marketing and technology. As such, they can be

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame

The relationship between marketers and generative AI has been complicated from the start. Many marketers

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact,

“You’re damned if you do and damned if you don’t.” This expression applies when trying

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from

Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics

In an age where data privacy laws are rapidly evolving, businesses are in search of

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It

Generative AI is making inroads in search marketing, but it needs to win consumer trust

Marketing teams are leading the adoption of generative AI, but are they using the right

Customers have high and constantly evolving expectations for their experience with your brand. As brands

(This story was updated to reflect ongoing business developments) It’s been a tough year for

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24

As artificial intelligence continues to reshape industries, a new battle is brewing between startups and

AI continues to embed itself into the fabric of business. However, the conversation often neglects

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my

Zeta Global’s stock price jumped 15% yesterday as the company issued a detailed rebuttal to

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the

Intent data comes in many flavors, including first-party and third-party data. It can help you

Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is

Criteo expects AI to make a significant difference during Cyber Week and the holiday season.

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot

“I am excited to introduce our next step in this journey,the Webex AI agent. This

It’s performance review season again. This is meant to be a time of introspection and

Google is introducing new shopping features that transform how consumers discover and compare products in-store

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming,

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its

TikTok wants to help brands make content for the platform with its new AI tool,

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty.

Remember when your martech stack was manageable — maybe just one CRM platform paired with

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep

Do you know why some visitors engage deeply with every page on your website while

We’ve updated our article on Threads to include a report that ads will begin appearing

After a year of widespread AI adoption, marketers like what they see and plan to

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead,

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape.

Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have

What did you learn about marketing and marketing operations in 2024? How did you grow

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

TikTok is no longer just the platform for viral dances and trends; it’s transforming how

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us

What if I told you the most powerful use of generative AI isn’t content creation,

Email marketers are going to have their hands full in 2025.  Apple’s iOS 18 is

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution

In B2B marketing, simply sticking to traditional channels may limit your potential.  As audiences diversify

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex.  News: AI-powered forecasting

Should product-led growth (PLG) be your number one pick as your go-to-market (GTM) motion? Should

What makes content go viral? According to our latest research, the key lies in triggering

Let’s flip a coin. It’s a marketing coin. One side is your business today and

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they

In recent years, attention measurement has become a key focus for advertisers and their ad

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More

Marketing organizations make changes to their martech stacks all the time. After all, there are

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This

Many organizations start small with AI pilots before scaling. But what if this cautious approach

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform,

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the

Google’s decision to leave third-party cookies up to the user was the latest twist in

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face

Virtual events and webinars don’t stop when the live stream ends! That’s just the tip

Online success hinges on making it fast and easy for users to find what they’re looking for.

It’s a week until Election Day and the political rhetoric and advertising are running at

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed

Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers

B2B marketers in the U.S. spent more than $3 billion on data in 2023, including

Composability is not a coming trend, it’s here — presumably here to stay. That’s the

More than three-quarters of U.S. workers say they don’t know how to use their new

SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around

The number of new product releases in the martech sector slowed in Q3 2024, while

Google has announced major updates to its advertising tools, including the integration of its advanced

Welcome to the age of personalization: A time where customers are simultaneously expecting you to

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key

Marketing and creative teams today are under pressure to do more with fewer resources while

How is your marketing team using generative AI? Here are the results of a poll

When an organization suffers from a crisis, you probably think about the PR agency or

All too often, content is created solely to get clicks, views and likes. It’s all

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI.

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this

Isolation and loneliness are significant problems in society, and people are increasingly turning to AI

Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for

Small and midsize businesses are considering or adopting marketing technology to better engage with new

In a previous article, I outlined six core competencies for marketers working with marketing technology,

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words,

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

Holiday promotions got off to a slow start this week as consumers in Florida braced

It’s one thing to ramp up content production, but is the added productivity pumping out

CMOs are working hard to bring the value of personalization to their customers and businesses,

Since you work in marketing, you’re well aware of the bad rap marketing technology gets

Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost

Here’s a question to consider: Does it take more than 250 touchpoints to close a

Many marketing organizations spent the last couple of years watching their budgets carefully as interest

Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion

Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice

There is a lot of talk about AI’s impact on digital marketing, but you need

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram.