Perplexity and OpenAI are both moving into AI-powered web browsing. Perplexity was first out with

I still remember the piercing, digital screech of a 56k modem initiating its handshake with

The web has never been louder. Generative AI floods inboxes and feeds with words, images

Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation

Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes

Your martech vendor selection process starts with analyst reports, doesn’t it? You pull up those

Microsoft search ads updates usually fly under the radar — such is life as a

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of

With the beach umbrella stored for the winter and the kids back in school, it’s

Marketers have no lack of data — but much of it sits scattered, siloed and

Today, Adobe announced the general availability of its AI agents for Adobe Experience Platform (AEP)

AI hype is following a well-worn path. During the dot-com boom, we were promised the

AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in

The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier

B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in

The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices,

I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling

Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and

As data and AI become the dominant forces in marketing, the real question is no

As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of

High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries.

HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in

Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign, click

MOps professionals are the backbone of modern marketing. But somewhere between the constant pings, last-minute

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT –

Your brand message is no longer entirely yours to control.  AI systems have become storytellers,

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional —

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025

This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing

Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the

Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration

The promise of account-based go-to-market (GTM) has always been clear:  Align marketing and sales around

What’s keeping your business from succeeding with first-party data? Is it silos in your tech?

Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is

You know that moment when leadership asks, “How much are we spending on social video?”

As marketers working in retail gear up for their most significant time of year, email

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our

The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For

Search is changing fast — and so is how people discover content online. AI-driven tools

Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle

Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks,

Are you looking to boost your app’s growth and turn new users into loyal fans?

Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But

I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in

AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using

Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert

Marketing is undergoing a structural shift — not only in how content is created, but

Before you know it, the holiday shopping season will be here and they do every

Marketing departments are missing goals left and right. Your marketing isn’t converting because the way

They were so close. After months of research, the marketing tiger team had identified the

I may live in a marketing-measurement bubble, but if you’re a brand — especially a

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half

TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights

July was another month with more than 100 updates rolling out to HubSpot users. With

The value is real, the hype is louder, but progress has been slower than most

How consumers discover and engage with brands is fundamentally changing. With millions now turning to

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI,

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations

“AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital

Last week, Google published a blog post rebutting claims of declining website traffic from Google

Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if

In this episode of Playbook Broken, Ed See, chief growth officer at Zeta Global, joins

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible

For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output.

A new report suggests retail media networks (RMNs) need to evolve from platforms that push

Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered

Last week, Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor that

Monday’s stand-up starts with a mystery: our dream prospect — an enterprise logo we’d flagged

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third

Let’s be clear – this is our choice. We can be proactive and take some

In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics

Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new

Too often in email marketing, we see a tactic that worked for someone else and

CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just

There are more than 15,000 martech tools available on the market today, and each of

Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025,

Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible

Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the

A few years back, I joined a company with a smart, seasoned content team. Behind

There is an old web adage, “Either you buy a product or you are the

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb

Recently, I put some of the newer, more powerful deep research tools through their paces

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps)

AI is now your silent brand manager.  Marketing leaders face a new imperative: engineer a

In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for

Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps

In this episode of Playbook Broken, we delve into the shifting landscape of business marketing

We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows,

If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our

Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI

Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational

Why do so many marketers still email like it’s 1999? Despite all the tools we

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to

X (formerly Twitter) has changed a lot in the past couple of years, and for

Zero-click search is becoming the norm — AI delivers instant answers, and users rarely look

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers.

Could your revenue team use better open rates?  How about improved reply rates? Or faster

A new Gmail integration, which enables Google Ads recommendations with a single click directly from

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either

We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions.

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a

We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll

After waves of user requests, annotations are finally back in Google Analytics and GA4’s version

Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy,

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to

Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a

(This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs,

Product messaging works when it creates recognition — when the reader thinks, “this is for

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete

This year, Pride Month saw a marked decrease in ad spending and corporate engagement with

The pressure to modernize your marketing technology stack is real. Your competitors seem to be

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our

Google Analytics 4 (GA4) made a lot of headlines when it replaced Universal Analytics two

Ecommerce is more competitive than ever, so your emails need to work harder by being

Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They

Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives

When it comes to data, marketers have focused primarily on the quality of the structured

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers

Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers for

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our

Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving

Finally, vacation season is here. School is out for most students, and parents want to

Great marketers know how to analyze campaign data and pull the right performance levers. However,

We’ve updated our page on Agentforce with details on Salesforce’s Agentforce 3 announcement. Since its

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like

There’s no shortage of conversation about giving marketing a seat at the table. Over the

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated

The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier

Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing

The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant

Marketers need to keep pace as consumers use an ever-increasing number of channels to engage

Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our

Most companies aren’t failing at AI because of bad tools. They’re failing because every team

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done.

In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing,

This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025

Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement

Marketing has experienced a significant evolution roughly every two decades. We went from the 4

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity

Most people still think of AI as a tool for generating content or powering chatbots.

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our

Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance

You don’t have to wait for Black Friday and the holiday season for online retail

Making the best targeting decisions can have a compounding effect on return on ad spend

Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by

Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting

If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance.

There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds

Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities,

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our

In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still

HubSpot announced today the launch of a deep research connector with ChatGPT.  More than 75%

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM

Over the course of my career, I’ve worked with hundreds of teams using CRMs, and

The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a

I was digging into a potential client recently, a 10-figure B2B SaaS company with an

Building a martech stack requires careful consideration — alignment with business goals, key features, integration,

Growing your opted-in database is everything. These data assets are not only the bedrock shaping

“Stack follows strategy” is a well-known mantra. But how do you actually do it? Many

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s

Salesforce today announced a major update that integrates Slack more deeply into its platform. The

Investment in martech to improve personalization is the core of many CX and digital transformation

Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools

Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork

Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not

Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t optimizing

B2B buyers aren’t searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity and Copilot Search in

Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to

According to a 2024 Gainsight report, 73% of churned customers said they never saw value

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is

After more than a year of trying, Salesforce announced today it is buying data management

Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs,

Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing

B2B teams are producing more content than ever — and getting less out of it.

When account-based marketing (ABM) came along in the early 2000s, I was really excited and