Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

Google is rolling out AI-organized search results, and the new links and citations format in

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster

The C-suite continues to see marketing and sales as the areas where AI is providing

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform,

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools

Salesforce suffered an outage across a number of instances Tuesday, making some features of its

This is my inaugural column for MarTech, and it’s great to be here.  From T-shaped

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising

This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look

Picking stocks is high on most people’s list of things you shouldn’t use AI for,

As marketers face growing pressure to get the most value from their ad budgets, return

The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect

Almost a third of brands signing deals with influencers over the last 12 months had

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with

Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated

Many companies are struggling to prepare their organizations for generative AI. As they navigate this

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

This is the second year that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the

One of the most powerful things about generative AI is how quickly you can turn

Planning season is one of the busiest times of the year for marketers—and at Shell

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His

One of your vendors will suffer a data breach. It is a when, not an

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising

“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think

There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number

Brands are integrating AI into their marketing functions, and some are ready to test these

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to

The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management

Oracle is announcing several enhancements to Oracle Unity CDP, a key part of the Oracle

Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say

Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many

As the second day of the Justice Department’s antitrust case against Google got underway, the

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the

Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free

The customer journey for B2B software is long and complex for everything but the most

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to

Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers

On Monday, Google and the Justice Department will begin their second antitrust trial of the

Email and testing go together like peanut butter and chocolate. What is your email audience

It’s been a bad week for Microsoft’s AI products.  On Tuesday, the Wall Street Journal

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall

No company can exist without marketing. And no modern marketer can operate without technology. That’s

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated.

Conference season is in full swing. If you’re spending that much cash, be sure you’re

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites

Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C

(Story updated with information on the Montana privacy law which goes into effect on Oct.

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.”

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible,

Composable CDP Hightouch has announced a new enterprise AI product, AI Decisioning, as a native

Google today introduced four updates to help retailers ahead of the holiday shopping season. Key

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

The Biden/Harris administration is focusing attention on bad corporate customer experience practices like customer service

It’s iOS update season again, and email marketers need to get ready. The good news

A new customer relationship management (CRM) platform is a big change for any organization, as

Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence

It’s high time big tech resigned itself to the new reality. When it’s making decisions

On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal

Are you tired of your email campaigns falling short? It’s time to level up your

While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will

Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech,

The focus of most B2B companies is developing products and services customers need. Selling them

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve.

This is the third article in a three-part series. The first piece discussed composable CDPs;

Times are changing, and marketers are facing new challenges. With the pressure to deliver results

Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a

Marketers’ primary job is to know what the customer wants. It’s simple, but not easy.

The IAB Tech Lab announced a change in terminology and an expansion of its U.S.

Tech companies are spending a lot of money on ads about AI, despite tons of

Marketing research consistently shows that accurate audience targeting and relevant lookalike modeling leads to higher

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon

With Google ruled a monopoly in the world of search, reactions from the search advertising

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for

Even the best CRM is nearly useless without clean data. Worse still, bad data creates

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

Thanks to Gmail’s new spam guidelines, email and CRM marketers are in a pickle. The

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack.

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in

Are you tired of content creation bottlenecks and struggling to keep up with audience demands?

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight

Does your consumer product have AI? Do yourself a favor and don’t tell anyone.  A

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year.

The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing

The growing use of cloud data warehouses will challenge how we think about martech stacks.

The way customers make purchases and interact with brands is changing. Food, personal items and

Google’s loss in its federal antitrust case may mean huge changes for the company, web

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets,

The digital world moves fast. What drives results today may not be effective tomorrow. To

Facebook and Instagram parent Meta’s ad revenue was up 22% last quarter. The company’s overall

Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and,

How well does your organization know how customers engage with your brand? Many of us

How much is a random person worth to your business? The answer changes dramatically as

Nature is a genius at adaptation. For over 3 billion years, organisms acclimated to the

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability

Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a

Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new

Canva acquired generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation.

In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused

After years of back and forth between Google and regulatory bodies, the news finally came

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and

A pair of influencer marketing platforms were acquired by agencies this week, in a sign

While 99% of marketers say they’re personally using AI, 67% say a lack of training

A company’s website is more than just an online storefront in today’s digital age. C-level

Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which

The long line of young women curled around the corner from the iconic Casa Magazines

Imagine a world where your marketing efforts go beyond short-term gains. A world where you

Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding

Deliverability may not be the most interesting part of email marketing, but it is the

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s

Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine

Business is a little sluggish for a number of martech vendors. They will tell you

There’s a comforting truth to the adage, “Good things come to those who wait.” But

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran

Experts predict a revolution in marketing productivity thanks to GenAI. But how do you unlock

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with

U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000

PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

The only constant in marketing is change. With new trends, technologies and techniques emerging almost

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of

Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup,

Imagine a world where your marketing message finds its perfect match. No wasted effort, no

Did you know you have your own intent data? You don’t need to buy it.

You might want to hold off on using AI for customer service: 64% of customers

Sources told Bloomberg that Alphabet’s potential deal to acquire HubSpot is shelved. “Parties didn’t get

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations,

HubSpot says fewer than 50 customer accounts were victims of a breach in late June,

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate

Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content

I’m pretty frequently asked some version of this question: “How can we get more out

Some 61% of digital marketers are still using third-party data, according to Salesforce’s latest State

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands.

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are

On June 12 and 13, 2024,  Emarsys went live with the Omnichannel and AI Masterclass,

Much of the marketing we create as marketers and experience as consumers is broad. Some

The television landscape has undergone a seismic shift in recent years, reshaped by the relentless

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media

In the age of unlimited information, decision paralysis has become a significant challenge for businesses

Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image:

Welcome to the age of outrage, when even the most innocuous ad risks becoming a

Small companies are the biggest adopters of AI, according to a new report.  Pipedrive’s Annual

The Association of National Advertisers had some good news for the Cannes Lions audience earlier

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image:

The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps.

Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO

My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for